{"id":5555,"date":"2022-12-13T12:02:00","date_gmt":"2022-12-13T11:02:00","guid":{"rendered":"https:\/\/baxcompany.com\/case\/poner-la-salud-en-el-corazon-de-barcelona-con-la-industrial\/"},"modified":"2024-05-15T05:40:40","modified_gmt":"2024-05-15T03:40:40","slug":"putting-health-at-the-heart-of-barcelona-with-la-industrial","status":"publish","type":"case","link":"https:\/\/baxcompany.com\/es\/case\/putting-health-at-the-heart-of-barcelona-with-la-industrial\/","title":{"rendered":"Poner la salud en el coraz\u00f3n de Barcelona con La Industrial+"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5555\" class=\"elementor elementor-5555 elementor-5404\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff34c52 e-flex e-con-boxed e-con e-parent\" data-id=\"7ff34c52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b57bf40 elementor-widget elementor-widget-text-editor\" data-id=\"2b57bf40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Clientes:<\/strong> Agencia de Salud P\u00fablica de Catalu\u00f1a<\/h4>\n<h4><b>Fecha: <\/b>2022<\/h4>\n<p><b>Localizaci\u00f3n:<\/b> <span style=\"font-weight: 400;\">Barcelona, Catalu\u00f1a, Espa\u00f1a<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d937cd0 e-flex e-con-boxed e-con e-parent\" data-id=\"4d937cd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe1c923 elementor-widget elementor-widget-text-editor\" data-id=\"4fe1c923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Generador de Ciudades Saludables est\u00e1 impulsando la transformaci\u00f3n del centro de Barcelona para mejorar la calidad del aire y la salud de los barceloneses. En un barrio denso con resultados sanitarios por debajo de la media, aprovechar al m\u00e1ximo los espacios existentes es m\u00e1s importante que nunca. Eso es lo que ten\u00eda en mente la Diputaci\u00f3n de Barcelona (DIBA) cuando trajo el Generador de Ciudades Saludables para apoyar su proyecto en curso &#8211; La Industrial +.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-dce-background-color=\"#F2F2F2\" class=\"elementor-element elementor-element-40ad2491 e-flex e-con-boxed e-con e-parent\" data-id=\"40ad2491\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5017c34f e-con-full e-flex e-con e-child\" data-id=\"5017c34f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e27b2d2 e-con-full e-flex e-con e-child\" data-id=\"3e27b2d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d2885cb elementor-widget elementor-widget-text-editor\" data-id=\"1d2885cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Desaf\u00edo<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79acbe78 elementor-widget elementor-widget-text-editor\" data-id=\"79acbe78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Eixample, distrito central de Barcelona, es uno de los primeros ejemplos modernos de urbanismo saludable. Su trazado en cuadr\u00edcula y sus anchas calles se dise\u00f1aron para garantizar una ciudad bien ventilada y con aire limpio. Hoy, sin embargo, la media anual de emisiones de NO2 en la zona es 5 veces superior al l\u00edmite recomendado por la OMS. Casi una cuarta parte de las muertes relacionadas con la contaminaci\u00f3n atmosf\u00e9rica de la ciudad se producen en este distrito densamente poblado, que padece un elevado tr\u00e1fico y carece de espacios verdes para que los habitantes puedan recuperar el aliento.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dea8539 e-con-full e-flex e-con e-child\" data-id=\"3dea8539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36380336 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"36380336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1169\" height=\"826\" src=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/LA-INDUSTRIAL-challenge.png\" class=\"attachment-full size-full wp-image-5416\" alt=\"\" srcset=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/LA-INDUSTRIAL-challenge.png 1169w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/LA-INDUSTRIAL-challenge-300x212.png 300w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/LA-INDUSTRIAL-challenge-1024x724.png 1024w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/LA-INDUSTRIAL-challenge-768x543.png 768w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49cd131e e-con-full e-flex e-con e-child\" data-id=\"49cd131e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a875902 e-con-full e-flex e-con e-child\" data-id=\"2a875902\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7100472c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"7100472c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1586\" height=\"1122\" src=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/La-Industrial_1-approach-1.png\" class=\"attachment-full size-full wp-image-5432\" alt=\"\" srcset=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/La-Industrial_1-approach-1.png 1586w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/La-Industrial_1-approach-1-300x212.png 300w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/La-Industrial_1-approach-1-1024x724.png 1024w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/La-Industrial_1-approach-1-768x543.png 768w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/La-Industrial_1-approach-1-1536x1087.png 1536w\" sizes=\"(max-width: 1586px) 100vw, 1586px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f44b3 e-con-full e-flex e-con e-child\" data-id=\"8f44b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f78d16b elementor-widget elementor-widget-text-editor\" data-id=\"5f78d16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ac\u00e9rcate a<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f35a10e elementor-widget elementor-widget-text-editor\" data-id=\"4f35a10e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comenzamos nuestro trabajo con La Industrial + estudiando primero el estado actual de los problemas de salud f\u00edsica, mental y medioambiental (mortalidad prematura, tasas de depresi\u00f3n o niveles de contaminaci\u00f3n ac\u00fastica y atmosf\u00e9rica), y analizando despu\u00e9s el contexto urbano actual.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a7a931b e-con-full e-flex e-con e-child\" data-id=\"2a7a931b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74828235 e-con-full e-flex e-con e-child\" data-id=\"74828235\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22a74d1f elementor-widget elementor-widget-text-editor\" data-id=\"22a74d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Impacto<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-693d67c1 elementor-widget elementor-widget-text-editor\" data-id=\"693d67c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tras revisar los 30 indicadores de salud que nuestro modelo relaciona con el entorno urbano, 7 mostraron una necesidad urgente de mejora. Utilizando el enfoque sanitario del Generador de Ciudades Saludables, introdujimos estas prioridades en la plataforma para determinar las soluciones m\u00e1s impactantes. Tras analizar la situaci\u00f3n actual, evaluamos el impacto potencial del proyecto La Industrial + sobre la salud. Comparando el impacto de las situaciones de referencia y de proyecto, podemos ver que los aspectos que actualmente faltan, como la cobertura verde o la diversidad de espacios verdes, mejorar\u00e1n mucho en la futura transformaci\u00f3n.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b1b796d e-flex e-con-boxed e-con e-child\" data-id=\"4b1b796d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b8f145 e-con-full e-flex e-con e-child\" data-id=\"28b8f145\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7691927a elementor-widget elementor-widget-counter\" data-id=\"7691927a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">health priorities identified  <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"4\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b1fa54b e-con-full e-flex e-con e-child\" data-id=\"1b1fa54b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-288c79a7 elementor-widget elementor-widget-counter\" data-id=\"288c79a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">  priority urban health indicators identified<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"7\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a12689c e-con-full e-flex e-con e-child\" data-id=\"7a12689c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39f10b94 elementor-widget elementor-widget-counter\" data-id=\"39f10b94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">hectares replanned for a healthy neighbourhood hub<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"6\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-439c3e17 e-flex e-con-boxed e-con e-parent\" data-id=\"439c3e17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-10705f13 e-con-full e-flex e-con e-child\" data-id=\"10705f13\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf777e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7bf777e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los habitantes de las ciudades merecen un entorno que fomente su salud, en lugar de uno que la perjudique. Nuestro trabajo con el Generador de Ciudades Saludables demuestra que La Industrial + aportar\u00e1 grandes beneficios al medio ambiente local, garantizando un futuro m\u00e1s saludable para sus habitantes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3539fbf9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3539fbf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marta Rofin Serr\u00e0, fundadora y arquitecta de Ciudades Saludables<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":5409,"template":"","country":[],"service":[],"topic":[234,206],"class_list":["post-5555","case","type-case","status-publish","has-post-thumbnail","hentry","topic-movilidad","topic-urbano"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poner la salud en el coraz\u00f3n de Barcelona con La Industrial+ - Bax<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo el Generador de Ciudades Saludables est\u00e1 revitalizando el centro de Barcelona, mejorando la calidad del aire y la salud de la comunidad. 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