{"id":8988,"date":"2024-11-12T11:01:33","date_gmt":"2024-11-12T10:01:33","guid":{"rendered":"https:\/\/baxcompany.com\/?p=8988"},"modified":"2024-11-12T11:02:04","modified_gmt":"2024-11-12T10:02:04","slug":"bax-company-se-convierte-en-bax-15","status":"publish","type":"post","link":"https:\/\/baxcompany.com\/es\/bax-company-se-convierte-en-bax-15\/","title":{"rendered":"Bax &amp; Company se convierte en Bax"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8988\" class=\"elementor elementor-8988\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579bdd9 e-flex e-con-boxed e-con e-parent\" data-id=\"579bdd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d39dfc1 elementor-widget elementor-widget-text-editor\" data-id=\"1d39dfc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hemos renovado nuestro nombre, identidad y misi\u00f3n para centrarnos en lo que Bax hace mejor: hacer realidad las ideas. Proporcionamos a los agentes del cambio de toda Europa la experiencia, las estrategias y la financiaci\u00f3n que necesitan para avanzar en la b\u00fasqueda de soluciones a los retos m\u00e1s acuciantes de la sociedad.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bc2b7c6 e-flex e-con-boxed e-con e-parent\" data-id=\"3bc2b7c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7383fbd elementor-widget elementor-widget-text-editor\" data-id=\"7383fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_col-sm-6 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full\">\n<div class=\" vc_custom_1714753222149\">\n<div id=\"text-block-5\" class=\"mk-text-block mk-animate-element fade-in jupiter-donut- mk-in-viewport\">\n<p><span style=\"font-weight: 400;\">Bax &amp; Company es ahora Bax.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hemos renovado nuestro nombre, identidad y misi\u00f3n para reflejar lo que mejor sabemos hacer: apoyar a los agentes de cambio europeos para que conviertan las nuevas ideas en un impacto real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestra nueva identidad est\u00e1 a la altura de nuestro impacto y ambici\u00f3n.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestro equipo de 75 motivados y curiosos especialistas en innovaci\u00f3n atiende a los clientes desde cinco oficinas: Barcelona, Bruselas, Cambridge, D\u00fcsseldorf y Utrecht.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trabajamos con 1.200 organizaciones de 44 pa\u00edses, lo que significa que cuando los clientes trabajan con nosotros, se unen a uno de los mayores ecosistemas de innovaci\u00f3n de Europa. Cada uno de nuestros clientes y socios est\u00e1 llevando una gran idea al mundo real. Todos creen en la colaboraci\u00f3n y en las pruebas en el mundo real. Y todos reciben el apoyo comprometido de Bax.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora situamos este impulso en el centro de nuestra marca con un nuevo nombre conciso y una declaraci\u00f3n de misi\u00f3n.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En pocas palabras, <\/span><b>Bax hace realidad las ideas.<\/b><\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fe160fa e-flex e-con-boxed e-con e-parent\" data-id=\"fe160fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11595d1 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"11595d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1050\" height=\"596\" src=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/screenshot-2023-11-05-at-16.54.45.png\" class=\"attachment-full size-full wp-image-8885\" alt=\"\" srcset=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/screenshot-2023-11-05-at-16.54.45.png 1050w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/screenshot-2023-11-05-at-16.54.45-300x170.png 300w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/screenshot-2023-11-05-at-16.54.45-1024x581.png 1024w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/screenshot-2023-11-05-at-16.54.45-768x436.png 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c371935 elementor-widget elementor-widget-text-editor\" data-id=\"c371935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>22+ will turn an area around half the size of Central Park into a new hub of innovative industry and wellbeing for the city. It unites the main conclusions of previous studies of the area, notably the\u00a0<em>Masterplan Urban\u00edstic i Econ\u00f2mic del Districte d\u2019Innovaci\u00f3 de Barcelona<\/em>\u00a0by\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ramongras\/\" target=\"_blank\" rel=\"noopener\">Ramon Gras<\/a>\u00a0and the team at\u00a0<a href=\"https:\/\/www.aretian.com\/\" target=\"_blank\" rel=\"noopener\">Aretian<\/a>\u00a0\u2013 into a single overarching strategy for health. Drawing on Europe\u2019s best contemporary examples, it will rethink how people and business move, operate and live in the area. The Strategy includes:<\/p>\n<ul>\n<li>\u2018Green axes\u2019 will provide passageways of trees and parks that will double overall green space in the region.<\/li>\n<li>A polycentric design will lead to the creation of not one but three vibrant hubs in which communities can meet and organise events.<\/li>\n<li>Changes to the road hierarchy will encourage cycling and walking without disrupting industrial activity.<\/li>\n<li>And a focus on high-quality green jobs will help to reduce the area\u2019s growing reliance on the logistics industry.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb33470 e-con-full e-flex e-con e-child\" data-id=\"bb33470\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ac52ae elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ac52ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Bes\u00f2s area is a 20 minute cycle from our Barcelona office. It\u2019s an important part of the city, and when we were selected to build its redevelopment strategy, we were thrilled. The strategy pulls together expertise from all across the company. From healthy urban planning to greening, mobility to energy, this was truly a consultancy-wide effort to improve life in a district right on our doorstep.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c7d38 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"71c7d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Sebastiaan van Herk, CEO of Bax<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f820e3 e-flex e-con-boxed e-con e-parent\" data-id=\"2f820e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2131bc elementor-widget elementor-widget-text-editor\" data-id=\"f2131bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Led by Bax&#8217;s Healthy Cities team, the 22+ strategy was praised by the city for its focus on health. Weaved throughout the proposal for mobility, street design, road hierarchies and industrial strategy is a focus on promoting healthy lifestyles. Walking and cycling, time in green spaces, and hubs for community engagement will all contribute to making Bes\u00f2s a healthier place to live and work.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0bf0604 e-con-full e-flex e-con e-child\" data-id=\"0bf0604\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c61b6c8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c61b6c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Residents of Bes\u00f2s suffer from higher levels of obesity, diabetes, and mental health issues than the rest of the city. We saw the area\u2019s regeneration as an ideal opportunity to put healthy living at the heart of the district\u2019s design. The 22+ strategy means that this one-off regeneration will improve well-being for at least three generations of Bes\u00f2s&#8217; residents.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0b20e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bc0b20e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Marta Rofin Serra, Lead for Healthy Cities at Bax<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ccb0a4 e-flex e-con-boxed e-con e-parent\" data-id=\"9ccb0a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-text-color=\"#00B398\" class=\"elementor-element elementor-element-9ae45ce elementor-widget elementor-widget-text-editor\" data-id=\"9ae45ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hacer realidad las ideas<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d303a3a elementor-widget elementor-widget-text-editor\" data-id=\"d303a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nuestra nueva declaraci\u00f3n de objetivos puede resumirse en tres palabras: <strong>Hacer realidad las ideas.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestros 1.200 clientes y 2.000 socios de toda Europa ya lo est\u00e1n viviendo. Algunos de nuestros socios est\u00e1n reimaginando <a href=\"https:\/\/baxcompany.com\/es\/case\/unlocking-the-full-potential-of-li-ion-batteries\/\">las cadenas<\/a> mundiales <a href=\"https:\/\/baxcompany.com\/es\/case\/unlocking-the-full-potential-of-li-ion-batteries\/\">de suministro de bater\u00edas<\/a>. Otros est\u00e1n haciendo de sus ciudades <a href=\"https:\/\/baxcompany.com\/es\/case\/putting-health-at-the-heart-of-barcelona-with-la-industrial\/\">espacios<\/a> verdes y <a href=\"https:\/\/baxcompany.com\/es\/case\/putting-health-at-the-heart-of-barcelona-with-la-industrial\/\">saludables<\/a> para vivir. Otros est\u00e1n liderando la transici\u00f3n energ\u00e9tica con <a href=\"https:\/\/baxcompany.com\/es\/case\/construir-la-primera-oleada-de-planes-de-accion-energeticos-locales-de-europa\/\">planes de acci\u00f3n para toda la ciudad<\/a> y nuevas t\u00e9cnicas de renovaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En todas estas iniciativas, apoyamos a agentes de cambio comprometidos para que lideren un cambio real en su ciudad, industria o comunidad. Mediante proyectos piloto pioneros y colaboraciones intersectoriales que abarcan un continente y m\u00e1s all\u00e1, reunimos los recursos y la experiencia de Europa en los primeros pasos pr\u00e1cticos para ideas que cambien nuestra forma de vivir, movernos y construir.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c47da9a e-grid e-con-boxed e-con e-parent\" data-id=\"c47da9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16c3c26 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"16c3c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/1-2-1024x683.png\" class=\"attachment-large size-large wp-image-8924\" alt=\"\" srcset=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/1-2-1024x683.png 1024w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/1-2-300x200.png 300w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/1-2-768x512.png 768w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/1-2-1536x1024.png 1536w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/1-2-2048x1366.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c4244 elementor-widget elementor-widget-text-editor\" data-id=\"e4c4244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access to green space plays a significant role in physical and mental health outcomes in cities. The 22+ initiative aims to double the green space available in the Bes\u00f2s, from 2.5m to 5m per 100m<sup>2<\/sup>.\u00a0<\/p>\n<p>This will be achieved through the creation of 7 new green pathways, known as \u2018Green Axes\u2019. Connecting the district\u2019s riverside park to the planned Sagrera Park, the Axes will provide pleasant pathways for walking and cycling through the district. Public spaces will be established along the Axes, ranging from small gathering areas for family picnics, to expansive green spaces for longer walks.<\/p>\n<p>The Bes\u00f2s River,\u00a0<a href=\"https:\/\/www.barcelona-metropolitan.com\/living\/besos-river-park-a-recovered-wetland-sanctuary\/\">the source of the area\u2019s regeneration in the 1990s<\/a>, also plays a role. The strategy proposes building new bridges across the river to improve connectivity between riverbanks, improving access to the riverside park and making cycling and walking more attractive. 22+ envisages a vibrant Bes\u00f2s riverfront where caf\u00e9s, restaurants, businesses and cultural institutions line the riverside.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-168e80b e-flex e-con-boxed e-con e-parent\" data-id=\"168e80b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7763433 elementor-widget elementor-widget-text-editor\" data-id=\"7763433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>High-quality jobs and green power in a new ecosystem innovation<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cae560 e-grid e-con-boxed e-con e-parent\" data-id=\"0cae560\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a820c dce_masking-none elementor-widget elementor-widget-image\" data-id=\"b0a820c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/2-3.png\" class=\"attachment-full size-full wp-image-8929\" alt=\"\" srcset=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/2-3.png 2560w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/2-3-300x200.png 300w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/2-3-1024x683.png 1024w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/2-3-768x512.png 768w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/2-3-1536x1024.png 1536w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/2-3-2048x1366.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752e4b9 elementor-widget elementor-widget-text-editor\" data-id=\"752e4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In recent years, the Bes\u00f2s industrial district has been increasingly dominated by large logistics centres for e-Commerce. While these businesses are important sources of jobs, their large footprint and lack of interaction with local neighbourhoods requires a rethink for how industry is integrated in the area.<\/p>\n<p>The 22+ Strategy does this by reimagining the role of urban industry, proposing an ecosystem for local production and innovation. The proposed strategy aims to attract innovative companies, relocating the storage and logistics activities that have come to dominate the district to outer locations.\u00a0<\/p>\n<p>22+ also envisages a green energy transformation in the region, creating a source of low-cost renewable energy that will act as a competitive advantage for the region. The Strategy aims to generate 84.9 GWh annually using photovoltaic panels. This will qualify the Bes\u00f2s region as one of Europe\u2019s \u2018positive energy neighbourhoods\u2019, generating 112% of its local energy needs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a36e02a e-flex e-con-boxed e-con e-parent\" data-id=\"a36e02a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-281f164 elementor-widget elementor-widget-text-editor\" data-id=\"281f164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>A polycentric design featuring multiple community hubs<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b9b1a0 e-grid e-con-boxed e-con e-parent\" data-id=\"7b9b1a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d756a6 dce_masking-none elementor-widget elementor-widget-image\" data-id=\"6d756a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/friends-sitting-at-sidewalk-cafe-in-town-square-2021-08-29-00-54-25-utc-scaled-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-8914\" alt=\"\" srcset=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/friends-sitting-at-sidewalk-cafe-in-town-square-2021-08-29-00-54-25-utc-scaled-1-1024x683.jpg 1024w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/friends-sitting-at-sidewalk-cafe-in-town-square-2021-08-29-00-54-25-utc-scaled-1-300x200.jpg 300w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/friends-sitting-at-sidewalk-cafe-in-town-square-2021-08-29-00-54-25-utc-scaled-1-768x512.jpg 768w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/friends-sitting-at-sidewalk-cafe-in-town-square-2021-08-29-00-54-25-utc-scaled-1-1536x1024.jpg 1536w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/friends-sitting-at-sidewalk-cafe-in-town-square-2021-08-29-00-54-25-utc-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab7f63 elementor-widget elementor-widget-text-editor\" data-id=\"0ab7f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A central innovation of 22+ is its polycentric design. Rather than concentrating all important services in one core, the polycentric design will create three centres, ensuring that all residents can access important services nearby. This will also help the formation of strong local communities. The three \u2018nodes\u2019 of the polycentric design are located next to public green spaces that can host sports, leisure or cultural activities for the area\u2019s residents.<\/p>\n<p>Each of these hubs will also host a variety of shared services, including a Materials Laboratory which will promote circular uses of waste in the region, car-sharing services, a logistics hub with a cargobike distribution system for last-mile delivery by pedal, as well as stations for shared bikes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca01c70 e-flex e-con-boxed e-con e-parent\" data-id=\"ca01c70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1e125 elementor-widget elementor-widget-text-editor\" data-id=\"ac1e125\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Reimagining roads for active mobility<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-325f80d e-grid e-con-boxed e-con e-parent\" data-id=\"325f80d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-07f856a dce_masking-none elementor-widget elementor-widget-image\" data-id=\"07f856a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/3-3-1024x683.png\" class=\"attachment-large size-large wp-image-8934\" alt=\"\" srcset=\"https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/3-3-1024x683.png 1024w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/3-3-300x200.png 300w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/3-3-768x512.png 768w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/3-3-1536x1024.png 1536w, https:\/\/baxcompany.com\/wp-content\/uploads\/2024\/05\/3-3-2048x1366.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b95e4 elementor-widget elementor-widget-text-editor\" data-id=\"11b95e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"vc_col-sm-6 wpb_column column_container  jupiter-donut- _ jupiter-donut-height-full\">\n<div class=\" vc_custom_1699263323884\">\n<div id=\"text-block-35\" class=\"mk-text-block  jupiter-donut- \">\n<p>Currently, 68% of Bes\u00f2s residents rely on their car for work, with only 10% walking and cycling. 22+ drew on Bax\u2019s extensive experience in mobility for people and goods to reorient the \u2018road hierarchy\u2019 that balances the needs of the area\u2019s industry with active forms of mobility.\u00a0<\/p>\n<p>The solution is a road layout with three tiers: main arteries for large vehicles supporting industry, a distribution network for smaller vehicles within each polygon, and large \u2018superblocks\u2019 in which walking and cycling take priority.\u00a0<\/p>\n<p>To encourage the use of sustainable forms of transport, six micro-hubs were included in the strategy, complete with biking facilities, public transport, bicycle parking lots, and comprehensive options for charging electric vehicles, car-sharing, and other services. Cycling infrastructure will be upgraded, and new lanes will be designed for cargo bikes to enable sustainable last-mile delivery.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12f0d9c e-flex e-con-boxed e-con e-parent\" data-id=\"12f0d9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-text-color=\"#00B398\" class=\"elementor-element elementor-element-dd317f1 elementor-widget elementor-widget-text-editor\" data-id=\"dd317f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next steps in the Bes\u00f2s district<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-822bb89 elementor-widget elementor-widget-text-editor\" data-id=\"822bb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Following the submission of the study, Barcelona City Council will take the 22+ strategy forward into their planning process.\u00a0<\/p>\n<p><strong>\u201cWe\u2019re excited to watch the Bes\u00f2s Innovation District grow and develop over the coming decades. We hope the Bes\u00f2s development will inspire other cities to address their own industrial regions, showing that careful urban planning can plant health and prosperity at the heart of any regeneration project\u201d<\/strong> said Sebastiaan van Herk.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f6a7d7 e-flex e-con-boxed e-con e-parent\" data-id=\"4f6a7d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-dce-text-color=\"#00B398\" class=\"elementor-element elementor-element-e95394f elementor-widget elementor-widget-text-editor\" data-id=\"e95394f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vamos a trabajar en tu idea<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-048da74 elementor-widget elementor-widget-text-editor\" data-id=\"048da74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_row vc_row vc_row-fluid jupiter-donut- mk-fullwidth-false attched-false js-master-row mk-grid mk-in-viewport\" data-mk-stretch-content=\"true\">\n<div class=\"vc_col-sm-12 wpb_column column_container jupiter-donut- _ jupiter-donut-height-full\">\n<div class=\" vc_custom_1714984336734\">\n<div id=\"text-block-20\" class=\"mk-text-block mk-animate-element fade-in jupiter-donut- mk-in-viewport\">\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 idea te gustar\u00eda hacer realidad? Estamos dispuestos a apoyar a cualquier organizaci\u00f3n de cambio con una visi\u00f3n de una sociedad y un medio ambiente mejores, ya sea privada, p\u00fablica, industrial, ONG, de investigaci\u00f3n o de otro tipo.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/baxcompany.com\/es\/contacta-con-nosotros\/\">Cu\u00e9ntanos tu idea<\/a> y hablemos de c\u00f3mo hacerla realidad.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hemos renovado nuestro nombre, identidad y misi\u00f3n para centrarnos en lo que Bax hace mejor: hacer realidad las ideas. Proporcionamos a los agentes del cambio de toda Europa la experiencia, las estrategias y la financiaci\u00f3n que necesitan para avanzar en la b\u00fasqueda de soluciones a los retos m\u00e1s acuciantes de la sociedad. Bax &amp; Company [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":8879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[85],"tags":[107,127],"class_list":["post-8988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-health","tag-salud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bax &amp; Company se convierte en Bax - Bax<\/title>\n<meta name=\"description\" content=\"Hemos renovado nuestro nombre, identidad y misi\u00f3n para centrarnos en lo que Bax hace mejor: hacer realidad las ideas. 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