How Barcelona is designing its streets for health and happiness – Ideas That Happen

We are the only animals which build habitats that harm us.

Eloi Juvillà, Director of Building and Logistics at the Diputacio de Barcelona, speaking on Ideas That Happen

We recently sat down with Eloi Juvillà, Director of Building and Logistics at the Diputació de Barcelona, to learn how Barcelona is rethinking city design for healthy urban living. Together with Marta Rofin Serrà, the head of Healthy Cities, we discussed:

🚗 How economic and car-centred planning has made health an afterthought when designing cities – the habitat and home to over 75% of Europe’s population – contributing to thousands of preventable deaths

⛑ How Barcelona is leading a growing movement of cities putting the health of citizens first when planning new or regenerated areas of a city

🏙 How Barcelona’s La Industrial+ regeneration project offers a real life example of health-driven planning leading the way to healthier outcomes 


We launched Ideas That Happen to show how the best solutions for society are made real. Turning a great idea into real transformation is exceptionally difficult, and at Bax & Company, we are fortunate to work alongside the practitioners who make their best ideas for the public good come to life.

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We wanted to share their successes to inspire people with great ideas – whether in municipalities, innovative SMEs or research institutes – to take the leap to real, tangible impact.

To do this, Ideas That Happen brings you insights from the people turning their best ideas for the public good into real improvements for how we live, move, electrify and manufacture in Europe.

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If you were inspired by Diputació de Barcelona’s story, we can help you turn your vision for a healthy city into a real project. We have advised 18 cities in Europe on their plans for urban health.

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