Johanna Reiland

Areas of work: Circular Economy and Bioeconomy, Industrial Ecology, Material and Process Innovation, Urban Circular and Collaborative Economies, Circular Business Modelling and Financial Planning

Office: Barcelona

Languages spoken: German, English, Spanish

Education: Bachelor in Textile Engineering and Management; Master in Textile Technology with focus on Circular Economy

At the weekend: I’m enjoying urban community gardening and discovering what the Iberian peninsula’s natural world has to offer.

An idea that powers me: Transforming our industries to become circular, inspired by nature’s regenerative principles.
Building an economy where we share more and consume and waste less. Dismantling exploitative production and consumption practices by creating novel business models. Orchestrating innovation collaborations that pave the way for meaningful progress for people, planet and business. Engaging and empowering communities to drive systemic transformation on the ground.

More about me: I am a materials and circular economy specialist with extensive experience in fostering innovation collaborations and supporting supply chain engagement aimed at driving industry-wide transformations towards sustainability. My expertise spans across various sectors including energy, automotive, aerospace, chemicals, and construction, where I work closely with multinational corporations, SMEs, startups, and research organizations.

My work revolves around creating synergies between diverse stakeholders, facilitating the adoption of sustainable practices, and driving impactful change. I also forge connections between industry players and public changemakers, as well as collaborating with impact-driven non-profits to amplify the reach and effectiveness of sustainability initiatives.

News & Insights

Whitepaper: Scaling Financing for Seagrass Restoration in Europe, Bridging Ambition and Impact
  • Nature
  • News
The flag of the European Union on a balcony
Empowering urban action: key takeaways from the new EU Agenda for Cities
  • Urban
Tech-enabled homecare: a sustainable future for Europe’s ageing population
  • Health
From vision to impact: Bax deepens collaboration with DUT to shape strategy and guide projects
  • Energy
  • News
  • Urban
Implementing Digital Health solutions: why emotions matter as much as innovation
  • Health
Sex, gender, and cardiovascular disease: empowering patients for better heart health
  • Health
Exoskeletons: Supporting Europe’s healthcare workforce by reducing injuries
  • Health
Why urban biowaste is the circular economy’s next big challenge
  • Circular
Unlocking digital health: a new path for Europe’s innovators
  • Digital
  • Health
AI in Healthcare: Escaping the pilot trap for true adoption
  • Digital
  • Health

Case Studies

  • Circular
Pioneering circularity in offshore wind: the IJmuiden Ver Alpha wind farm
  • Circular
Helping to build tomorrow’s circular cities