Profile: Kees has been an innovation consultant at Bax and its predecessors for over 20 years. He specialises in the development of policies, strategies and action plans for R&D and innovation, with a focus on tackling societal challenges. With cities, provinces, ministries and European bodies, small and large companies, NGO’s and higher education. Kees brings creativity and writing skills to understand complex social challenges, to question experts, to analyse opportunities and bottlenecks, to develop powerful concepts that are guided through research and development, pilot and demonstration to implementation, start-up, financing and upscaling. Over the past 30 years, Kees has developed substantive knowledge in areas such as circular economy, feedstock transition, climate adaptation, energy transition and digitisation.
Office: Utrecht
Languages spoken: Dutch, English
Education: Master Industrial Design Engineering, TU Delft (1991)
Previous work experience:
– 1991-2005 Willems & van den Wildenberg (predecessor Bax) / Partner and innovation consultant
– 2005-2012 Port of Rotterdam Authority / Manager Research and Innovation
– 2012-2018 Rotterdam University of Applied Sciences / Director of the Knowledge Centre & Strategy Advisor to the Executive Board
– 2017-present Bax & Company / Director and consultant
At the weekend: I’m enjoying modern art and photography
An idea that powers me: Applying design thinking to accelerate societal transitions.
Case Studies
Subscribe to our newsletter today to stay in the loop with everything happening in Bax®.
Barcelona – Main office (ES)
+34 93 476 04 44
barcelona@baxcompany.com
Carrer Casp 118-120, 08013 Barcelona, Spain
Utrecht office (NL)
+31 6 24 36 5353
utrecht@baxcompany.com
Düsseldorf office (DE)
+49 211 90760016
dusseldorf@baxcompany.com
Erkrather Str. 401, 40231, Düsseldorf
Brussels office (BE)
Cambridge office (UK)
+44-1223-967242
cambridge@baxcompany.com
Bax®
Copyright © 2025 All Rights Reserved
Let’s chat