Client: Municipality of Saint-Quentin
Date: January 2025
Location: Saint-Quentin
The municipality of Saint-Quentin is testing a new service providing primary schools with shared fleets of bicycles. This initiative is a first for France and provides multiple benefits to students, teachers and the wider city. It allows teachers to organise cycling field trips with their classes, promotes the early adoption of regular cycling habits, encourages active mobility and sport, expands opportunities for school outings, helps shape a positive cycling culture in the city, and reduces the carbon footprint and costs of school transport.
Bax Innovation was contracted by the Municipality to support the impact evaluation and the communication of the project.
Challenge
Securing the initiative’s acceptance among parents, children and teachers alike, alongside demonstrating the project’s impact, was key to ensuring its success. The impact assessment needed to capture the changes that the initiative brought about for children, parents and teachers, using before-and-after surveys to determine whether more children cycle and whether teachers organise more outings as a result of the shared bike fleet. In parallel, the team had to identify barriers to adoption and the factors influencing acceptance among parents, teachers, and school directors.
Approach
To support the Municipality of Saint-Quentin, Bax carried out the following activities:
- Creation of a communications strategy for the project
- Creation of a visual identity for the project
- Development of two surveys: one for children and parents and one for teachers
Impact
