Marta Rofín Serrà

Innovation Consultant – Urban Planner

Areas of work: Urban Planning

Office: Barcelona

Languages spoken: English, Spanish, Catalan

Education: Master in Architecture and Urban Planning (Polytechnic University of Catalonia-UPC). Specialisation in management of urban projects and public space (UOC).

Previous work experience: Prior to joining Bax, I worked in both the public and private sectors. During my work for the City Council of Vic (Barcelona), I created the city’s Master Plan that won the Catalonia Urbanism Award 2020. I also led a project on the implementation of indicators and evaluation of the impact on the health of urban planning and coordinated the European project URBACT-Healthy Cities network. 

I have also collaborated with the University of Vic, the Barcelona Provincial Government (DIBA), the Barcelona Public Health Agency (ASPB), and several urban planning authorities as an advisor to incorporate the health perspective in urban planning. I am the author of several publications, including the “Guide for incorporating health into master planning”, “Cities and Health” and “Urban Planning for healthy cities”.

An idea that powers me:  I am passionate about making urban planning a tool to improve the health of cities and citizens.

More about me: Currently, I am the Director of the Postgraduate Course “Urban planning and health” at the Polytechnic University of Catalonia (UPC) and a lecturer of the Master’s degree in Community Health Promotion at the University of the Basque Country (UPV-EHU).

In my work for Healthy Cities, I develop urban health strategies, health impact assessment, research and training projects, and over the last few years I have led the design and development of the “Healthy Cities Generator” health impact assessment tool.


Case Studies

  • Health
  • Mobility
  • Urban
Putting health at the heart of Barcelona with La Industrial+