Circular Consumption

We help public- and private-sector clients launch circular services that keep products in use for longer – giving citizens more affordable access to goods, building resilient local economies, and supporting Europe’s circular economy goals.

We’re best known for our work on access-based models that allow people to rent and share goods for a fixed period. Increasingly, we apply that same expertise to repair, take-back systems, second-hand shopping, and more.

Clients typically come to us at a turning point. They have circular ambitions but don’t know where to start, how to build a business case, or what makes consumer-facing circular services succeed.

That’s where we come in. Combining the latest market research with hands-on experience deploying circular services and supporting circular startups across Europe, we’ve guided 50+ cities and companies from early ideation through to real-world pilots and scale-up.

What do we do?

Service design and launch

We help municipalities and companies move from idea to delivery-ready plan. This includes market analysis, business model development, regulatory assessment, and budget drafting, through to launch, marketing, operations, and impact measurement.

Strategy development

We help you embed circular services into your broader circular economy and sustainability strategy – building the internal case, identifying the right partnerships, and drawing on what’s worked (and what hasn’t) across our network of 50+ cities and companies.

Training and knowledge exchange

We offer training programmes to build your team’s knowledge and confidence around circular consumption – so the people inside your organisation are equipped to drive your ambitions forward.

Case studies