Client: EIT Food South – Regenerative Agriculture Works! (RAW!)
Date: November 2024
Location: European Regenerative Organic Center (EROC), Parma, Italy
Regenerative agriculture is moving from a promising practice to a systemic opportunity. Across Italy, farmers and food system actors are proving that rebuilding soil health, biodiversity and resilience can go hand in hand with viable business models. In late 2024, EIT Food brought together farmers, researchers, policymakers and investors at the European Regenerative Organic Center (EROC) in Parma to explore how regenerative agriculture can scale in Italy and beyond. Bax co-designed and supported the workshop, leading both the process and the storytelling around it. The result was not just a one-off event, but a shared roadmap focused on finance, skills, standards and collaboration, as well as a growing community committed to turning regenerative agriculture into a practical, scalable reality for Europe’s food systems.
Challenge
Regenerative agriculture is proving its value on the ground, but scaling it remains complex. Farmers face transition costs before benefits fully materialise, education and advisory systems lag behind practice, and markets and standards are still fragmented. In Italy (a country with strong regional food cultures and diverse farming systems) the opportunity is huge, but so is the coordination challenge: aligning finance, knowledge, policy and supply chains around a long-term, systems-based approach rather than short-term fixes.
Approach
Together with EIT Food South, Bax co-designed and delivered a multi-stakeholder workshop at EROC in Parma, bringing over 60 participants into an inspiring, structured, and action-oriented dialogue. Bax supported the full journey: from shaping the agenda and facilitating working groups to authoring the resulting roadmap report and leading communications before and after the event. Through panels, breakout sessions and collaborative workshops, participants translated real-world farming experience into six shared priority areas, laying the foundation for a practical roadmap to accelerate regenerative agriculture in Italy and beyond.
Impact
